IDP: To change the mindset of the adults, I came up with an advertising campaign to urge them to teach sex education early.
Problem statement: How might we provide safe sex education to children by urging parents to teach early?
Mood Board
Scripts:
Script 1
Your child is growing up. It's time to tell them the changes they should expect as they grow older. Sit them down and talk to them about puberty. The physical and psychological changes included. Take your time and make them comfortable so they will be equipped to be young teens.
Start early with sex education
Script 2
You turn on the news. Discussions about sexual assault and violence flood the screen. Your child could be next.
Talk to your child about good touch, bad touch and consent today. Help your child to better equip themselves in the future.
Remember to go at their pace.
Start early with sex education.
Script 3
Your child seems to have had a realization today.
"How was i born?"
You are faced with a difficult choice. How can you answer this question without talking about sex?
Well, it's simple! Nature made us humans fit like puzzle pieces! This is a great way to start teaching them about anatomy!
Nurture your child's curiosity with answers. Don't snuff it out.
Start early with sex education.
Final Script
Every parent eventually faces that fateful day when their child asks, " Where do i come from?"
Most parents think this question is about sex, but in reality it comes from the understanding of time and space in a childs mind.
Instead of lying or stalling, answer the question like you answer all where questions!
Where did mom come from? The office!
Where did dad come from? The bathroom!
Where did babies come from? The womb!
Its as simple as that.
Curiosity at this age is filled with naivety. Don't snuff it out.
Use resources such as books and websites and give information in bits.
Start early with sex education.
